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Direct Marketing

Data Processing for Direct Marketing

  1. Direct marketing consent
    We will only process your personal data for direct marketing purposes if you give us your explicit consent through an active opt-in.

    1. Data we collect
      For direct marketing, Georgian Bus may process your first and last name, date of birth, email address, and phone number.

    2. What direct marketing means
      Direct marketing means sending you news, updates, and offers directly via email, SMS, or other electronic communication channels. This helps us share details about our services, initiatives, special offers, and brand stories that we think you’ll enjoy.

    3. Withdrawing your consent
      You are always in control. You can withdraw your consent for marketing communications at any time simply by emailing us at [email protected] or by using the "SMS OFF" / unsubscribe link provided in our messages.

    4. Always free of charge
      Opting out or managing your communication preferences is completely free of charge.

    5. Retention period for marketing
      We will process your name, phone number, and email address for marketing purposes from the moment you opt in until you choose to withdraw your consent.

    6. Record-keeping
      To ensure full transparency and regulatory compliance, Georgian Bus keeps a record of when and how consent was granted or withdrawn. These records are kept for the duration of our marketing activities and for one (1) year after direct marketing communications end.

    7. Timely opt-out response
      Once we receive your request to withdraw consent, we will stop processing your data for direct marketing as quickly as possible—always within a maximum of seven (7) business days.

Published on 10/16/2026